Your Budget Is a Ghost, Stop Talking to It
Why FP&A Needs Rolling Reality Instead of Annual Myths
Every fall, FP&A teams gather to perform the same ritual: budgets.
Spreadsheets get locked. Assumptions get baked. Presentations get polished.
And within weeks? Reality diverges. Yet leaders keep talking to the budget as if it were alive — debating variances, justifying misses, pretending the ghost still matters.
The Blind Spot
Here’s what happens when companies cling to annual budgets:
- A pipeline misses by 20% in Q1, but headcount plans don’t change.
- Marketing ROI shifts midyear, but spend is still chained to stale assumptions.
- Inflation spikes, but the budget keeps pretending nothing changed.
This isn’t financial planning. It’s séance work.
The Fallout
Annual budgets don’t just go stale — they create damage:
- False confidence — presenting control where none exists.
- Cost bias — expenses show up before benefits, so growth always looks “too expensive.”
- Lost agility — leadership debates variances instead of re-forecasting reality.
It’s like navigating with a map you already know is outdated — but refusing to look out the window.
The Rolling Forecast Framework
At The Schlott Company, we help CFOs bury annual budgets and replace them with rolling forecasts — agile, driver-based, reality-tested.
The framework:
- Dynamic Drivers — Anchor forecasts to the levers that truly move the business.
- Continuous Updates — Refresh projections monthly or quarterly, not once a year.
- Decision Triggers — Tie pipeline, churn, and burn thresholds to immediate action.
- Opportunity Lens — Show not just cost avoided, but upside lost when plans freeze.
Rolling forecasts aren’t about predicting everything. They’re about never being trapped by a bad guess.
Why It Matters
Markets don’t follow fiscal calendars. Customers don’t buy on budget cycles. Competitors don’t wait for your year-end review.
The companies that cling to annual budgets operate in fiction. The ones that adopt rolling forecasting operate in reality.
And reality always wins.
The Future of FP&A
The future isn’t another budget template. It’s decision-systems that flex with the market.
At The Schlott Company, we help finance leaders replace annual myths with rolling, driver-based forecasting that adapts in real time — aligning capital, strategy, and execution.
Because if you’re still talking to a budget, remember: it’s a ghost. And ghosts don’t answer back.









